Dyna-Gro Seed
Project
Design and layout a product catalog for a national seed company.
Description
Design and layout a catalog of Dyna-Gro’s seed products which included 10 product categories. Each product category had a contact person that provided the data. I worked with a marketing contact that coordinated revisions from each category contact person. A consistent look is carried forward each year and attention to detail is extremely important.
Challenges
Meeting tight timelines and coordinating printing and shipping nationally. I have worked with Dyna-Gro for over 20 years creating their national product guide. This is a perfect bound document so setting the spine width was a challenge.
Software Used
InDesign, Photoshop, Illustrator, Acrobat, Microsoft Word, Excel
Award
Great Lakes Graphics Association – Product Catalog (4 or more colors)
