Alforex Seeds Project Establishing Facebook, LinkedIn, and YouTube channels for a national company. Then creating content and scheduling posts and ad on an ongoing basis. Description I worked with the Marketing Manager to research which social media channels the target market used and then created a posting schedule of that would help establish Alforex Seeds…
La Crosse County Health Department Project Create a graphic system for the Harvest of the Month program. Description The project included creating a monthly newsletter template for area schools, posters and product markers for area grocery stores, drawing icons for the featured fruits and vegetables, and a calendar template. Challenges Creating the templates for the…
Burtch Seed, Pulse USA Project Print ads for industry publications. Descriptions I worked with Alforex Seeds dealers, Burch Seeds and Pulse USA to create ads for their business. Both of these dealers were in different states so all communication was by phone and email. Through conversations with the dealers I discovered what their goals were…
Alforex Seeds Project Design an alfalfa seed bag. Description I created a design that worked with the client’s other marketing materials and also contained all the information that was necessary on the bag. The bag design was applied to 10 other products for the client. I worked with the printer to size the artwork to…
Burrachos Restaurant Project Design menu boards, interior decoration, and to go menu for local restaurant. Description The project stared with a menu board redesign for Burrachos restaurant. As the design progressed I asked to incorporate the new design in some graphics for the walls order counter and create a to go menu. The menu design…
Alforex Seeds, Dairyland Seed Project Create 12 versions of a Dealer/Distributor Manual for two different alfalfa brands and 3 different regions for each brand. Description Worked with marketing managers, general manager and district sales managers to create manuals for dealers and distributors yearly. The programs differed for dealers and distributors and also between brands. The…
Peak Forage Solutions Project Rework two brochures into a new format to match other company brochures. Description Peak Forage had two brochures that they had been using to promote their Silo Maxx product. The brochures had become dated and were not as easy to understand as the could be. The goal was to revamp the…
Alforex Seeds Project Create a story through video of why buying cheap alfalfa seed may cost more in the long run than starting with premium seed. Description I worked with an Alforex Seed District Sales Manager to gather the video, data and write the script need to create the video. I published the video on…
Bare Beauty Electrolysis Project Design a website to promote and educate the target audience of Bare Beauty Electrolysis. Description The client needed a website to promote her new business I worked with her to develop the website structure and discover the functionality she needed. The website also needed to be search engine optimized. I worked…
Alforex Seeds Project Create a livestream event during COVID Pandemic to educate alfalfa and forage growers on the latest technologies and techniques. Description Through Hoard’s Dairyman and as part of the marketing team we created a livestream focused on alfalfa. I worked with the client to brainstorm topics and speakers for a series of livestreams….
