Infographic

Alforex Seeds

  • Alfalfa Seed Variety Infographic
Project

Create an infographic to explain the process of bringing an alfalfa seed variety to market.

Description

I interviewed the plant breeders in the company, meet with the marketing manager and general manager of the company to establish the step by step message that the infographic needed to portray. The graphic when through several rounds of changes before it was approved for use. The graphic was used on social media, the company’s website and in the plant breeders presentations internally and externally.

challenges

Breaking the complex scientific process down so that it could be communicated to the target market of alfalfa seed dealers and growers.

Software Used

Illustrator

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