Alforex Seeds

Alfalfa Seed Variety Infographic
Project

Create an infographic to explain the process of bringing an alfalfa seed variety to market.

Description

I interviewed the plant breeders in the company, meet with the marketing manager and general manager of the company to establish the step by step message that the infographic needed to portray. The graphic when through several rounds of changes before it was approved for use. The graphic was used on social media, the company’s website and in the plant breeders presentations internally and externally.

challenges

Breaking the complex scientific process down so that it could be communicated to the target market of alfalfa seed dealers and growers.

Software Used

Illustrator

Similar Posts

Social Media Header

Social Media

Alforex Seeds Project Establishing Facebook, LinkedIn, and YouTube channels for a national company. Then creating content and scheduling posts and ad on an ongoing basis. Description I worked with the Marketing Manager to research which social media channels the target market used and then created a posting schedule of that would help establish Alforex Seeds…

Livestream Event

Livestream Event

Alforex Seeds Project Create a livestream event during COVID Pandemic to educate alfalfa and forage growers on the latest technologies and techniques. Description Through Hoard’s Dairyman and as part of the marketing team we created a livestream focused on alfalfa. I worked with the client to brainstorm topics and speakers for a series of livestreams….

Print ads header

Print Ads

Burtch Seed, Pulse USA Project Print ads for industry publications. Descriptions I worked with Alforex Seeds dealers, Burch Seeds and Pulse USA to create ads for their business. Both of these dealers were in different states so all communication was by phone and email. Through conversations with the dealers I discovered what their goals were…

Trade Show Display header

Trade Show Display

Short Lane Ag Supply Project Create a professional trade show display for indoor and outdoor shows for a regional company. Description Come up with a display for a 10’ booth that incorporates the diverse scope of the client’s services. Their services include seed sales, crop protection, fertilizer, recreational agriculture, and agricultural conservation services. The client…

logo header

Logos

Various Clients Project Logo creation for various clients. Description I like to talk with the client to get to know their business and what they would like to convey with their logo. We also talk about any logos or styles that have caught their eye. With this information I create 2-3 concepts to present to…

Crop Seed Bag header

Crop Seed Bags

Alforex Seeds Project Design an alfalfa seed bag. Description I created a design that worked with the client’s other marketing materials and also contained all the information that was necessary on the bag. The bag design was applied to 10 other products for the client. I worked with the printer to size the artwork to…