Alforex Seeds
Project
Create a livestream event during COVID Pandemic to educate alfalfa and forage growers on the latest technologies and techniques.
Description
Through Hoard’s Dairyman and as part of the marketing team we created a livestream focused on alfalfa. I worked with the client to brainstorm topics and speakers for a series of livestreams. I created digital ads to be placed through Hoard’s Dairyman media outlets. I used social media posts and the digital ads to promote the event. After the success of the 2020-2021 series of livestream events we repeated the project for 2021-2022. The client gained a reputation of “the Alfalfa Experts” and a highly qualified list of prospects was captured from the events registrations.
Challenges
Tight turnaround for the digital artwork. Adjusting keywords and social media channels to increase viewership.
Software Used
Photoshop, Illustrator, Premier Pro
