Livestream Event

Alforex Seeds

Alfalfa Livestream Alforex Seeds
Alfalfa Livestream 300x300 ad
Project

Create a livestream event during COVID Pandemic to educate alfalfa and forage growers on the latest technologies and techniques.

Description

Through Hoard’s Dairyman and as part of the marketing team we created a livestream focused on alfalfa. I worked with the client to brainstorm topics and speakers for a series of livestreams. I created digital ads to be placed through Hoard’s Dairyman media outlets. I used social media posts and the digital ads to promote the event. After the success of the 2020-2021 series of livestream events we repeated the project for 2021-2022. The client gained a reputation of “the Alfalfa Experts” and a highly qualified list of prospects was captured from the events registrations.

Challenges

Tight turnaround for the digital artwork. Adjusting keywords and social media channels to increase viewership.

Software Used

Photoshop, Illustrator, Premier Pro

Similar Posts

  • Harvest of the Month Program

    La Crosse County Health Department Project Create a graphic system for the Harvest of the Month program. Description The project included creating a monthly newsletter template for area schools, posters and product markers for area grocery stores, drawing icons for the featured fruits and vegetables, and a calendar template. Challenges Creating the templates for the…

  • Social Media

    Alforex Seeds Project Establishing Facebook, LinkedIn, and YouTube channels for a national company. Then creating content and scheduling posts and ad on an ongoing basis. Description I worked with the Marketing Manager to research which social media channels the target market used and then created a posting schedule of that would help establish Alforex Seeds…

  • Print Ads

    Burtch Seed, Pulse USA Project Print ads for industry publications. Descriptions I worked with Alforex Seeds dealers, Burch Seeds and Pulse USA to create ads for their business. Both of these dealers were in different states so all communication was by phone and email. Through conversations with the dealers I discovered what their goals were…

  • Trifold Brochure

    Peak Forage Solutions Project Rework two brochures into a new format to match other company brochures. Description Peak Forage had two brochures that they had been using to promote their Silo Maxx product. The brochures had become dated and were not as easy to understand as the could be. The goal was to revamp the…

  • Direct Mail

    D&S Seed Project Create a direct mail postcard to promote the two brands of seed the client carries. Description Highlight the two different brands of seed that the client carried using photography and design elements from the brands the company represents. I used an oversized postcard size to increase visibility, but kept printing cost to…

  • Video

    Alforex Seeds Project Create a story through video of why buying cheap alfalfa seed may cost more in the long run than starting with premium seed.  Description I worked with an Alforex Seed District Sales Manager to gather the video, data and write the script need to create the video. I published the video on…