Social Media

Alforex Seeds

Social Media Management
Project

Establishing Facebook, LinkedIn, and YouTube channels for a national company. Then creating content and scheduling posts and ad on an ongoing basis.

Description

I worked with the Marketing Manager to research which social media channels the target market used and then created a posting schedule of that would help establish Alforex Seeds as the expert for alfalfa and forage. We started with Facebook, then added YouTube and LinkedIn. I also established a Vimeo channel to house the recordings of their educational presentations that could be used by their dealers.

Challenges

I had to depend on the District Sales Managers for photos and videos that they captured on their phones. Often times they call me and let me know what they were taking photos of and then I would have to write a story for social media. I also would investigate the impact posts and ads had using the channels reports and also using Google Analytics.

Software Used

Photoshop, Premier Pro, Illustrator, Word, Facebook, LinkedIn, YouTube, Vimeo

Similar Posts

  • Direct Mail

    D&S Seed Project Create a direct mail postcard to promote the two brands of seed the client carries. Description Highlight the two different brands of seed that the client carried using photography and design elements from the brands the company represents. I used an oversized postcard size to increase visibility, but kept printing cost to…

  • Crop Seed Bags

    Alforex Seeds Project Design an alfalfa seed bag. Description I created a design that worked with the client’s other marketing materials and also contained all the information that was necessary on the bag. The bag design was applied to 10 other products for the client. I worked with the printer to size the artwork to…

  • Infographic

    Alforex Seeds Project Create an infographic to explain the process of bringing an alfalfa seed variety to market. Description I interviewed the plant breeders in the company, meet with the marketing manager and general manager of the company to establish the step by step message that the infographic needed to portray. The graphic when through…

  • Trifold Brochure

    Peak Forage Solutions Project Rework two brochures into a new format to match other company brochures. Description Peak Forage had two brochures that they had been using to promote their Silo Maxx product. The brochures had become dated and were not as easy to understand as the could be. The goal was to revamp the…

  • Catalog

    Dyna-Gro Seed Project Design and layout a product catalog for a national seed company. Description Design and layout a catalog of Dyna-Gro’s seed products which included 10 product categories. Each product category had a contact person that provided the data. I worked with a marketing contact that coordinated revisions from each category contact person. A…