Infographic

Alforex Seeds

Alfalfa Seed Variety Infographic
Project

Create an infographic to explain the process of bringing an alfalfa seed variety to market.

Description

I interviewed the plant breeders in the company, meet with the marketing manager and general manager of the company to establish the step by step message that the infographic needed to portray. The graphic when through several rounds of changes before it was approved for use. The graphic was used on social media, the company’s website and in the plant breeders presentations internally and externally.

challenges

Breaking the complex scientific process down so that it could be communicated to the target market of alfalfa seed dealers and growers.

Software Used

Illustrator

Similar Posts

  • Video

    Alforex Seeds Project Create a story through video of why buying cheap alfalfa seed may cost more in the long run than starting with premium seed.  Description I worked with an Alforex Seed District Sales Manager to gather the video, data and write the script need to create the video. I published the video on…

  • Website

    Bare Beauty Electrolysis Project Design a website to promote and educate the target audience of Bare Beauty Electrolysis. Description The client needed a website to promote her new business I worked with her to develop the website structure and discover the functionality she needed. The website also needed to be search engine optimized. I worked…

  • Harvest of the Month Program

    La Crosse County Health Department Project Create a graphic system for the Harvest of the Month program. Description The project included creating a monthly newsletter template for area schools, posters and product markers for area grocery stores, drawing icons for the featured fruits and vegetables, and a calendar template. Challenges Creating the templates for the…

  • Direct Mail

    D&S Seed Project Create a direct mail postcard to promote the two brands of seed the client carries. Description Highlight the two different brands of seed that the client carried using photography and design elements from the brands the company represents. I used an oversized postcard size to increase visibility, but kept printing cost to…

  • Crop Seed Bags

    Alforex Seeds Project Design an alfalfa seed bag. Description I created a design that worked with the client’s other marketing materials and also contained all the information that was necessary on the bag. The bag design was applied to 10 other products for the client. I worked with the printer to size the artwork to…

  • Logos

    Various Clients Project Logo creation for various clients. Description I like to talk with the client to get to know their business and what they would like to convey with their logo. We also talk about any logos or styles that have caught their eye. With this information I create 2-3 concepts to present to…