Infographic

Alforex Seeds

  • Alfalfa Seed Variety Infographic
Project

Create an infographic to explain the process of bringing an alfalfa seed variety to market.

Description

I interviewed the plant breeders in the company, meet with the marketing manager and general manager of the company to establish the step by step message that the infographic needed to portray. The graphic when through several rounds of changes before it was approved for use. The graphic was used on social media, the company’s website and in the plant breeders presentations internally and externally.

challenges

Breaking the complex scientific process down so that it could be communicated to the target market of alfalfa seed dealers and growers.

Software Used

Illustrator

Similar Posts

  • Catalog

    Dyna-Gro Seed Project Design and layout a product catalog for a national seed company. Description Design and layout a catalog of Dyna-Gro’s seed products which included 10 product categories. Each product category had a contact person that provided the data. I worked with a marketing contact that coordinated revisions from each category contact person. A…

  • Direct Mail

    D&S Seed Project Create a direct mail postcard to promote the two brands of seed the client carries. Description Highlight the two different brands of seed that the client carried using photography and design elements from the brands the company represents. I used an oversized postcard size to increase visibility, but kept printing cost to…

  • Video

    Alforex Seeds Project Create a story through video of why buying cheap alfalfa seed may cost more in the long run than starting with premium seed.  Description I worked with an Alforex Seed District Sales Manager to gather the video, data and write the script need to create the video. I published the video on…

  • Social Media

    Alforex Seeds Project Establishing Facebook, LinkedIn, and YouTube channels for a national company. Then creating content and scheduling posts and ad on an ongoing basis. Description I worked with the Marketing Manager to research which social media channels the target market used and then created a posting schedule of that would help establish Alforex Seeds…

  • Logos

    Various Clients Project Logo creation for various clients. Description I like to talk with the client to get to know their business and what they would like to convey with their logo. We also talk about any logos or styles that have caught their eye. With this information I create 2-3 concepts to present to…

  • Website

    Bare Beauty Electrolysis Project Design a website to promote and educate the target audience of Bare Beauty Electrolysis. Description The client needed a website to promote her new business I worked with her to develop the website structure and discover the functionality she needed. The website also needed to be search engine optimized. I worked…