Livestream Event

Alforex Seeds

Alfalfa Livestream Alforex Seeds
Alfalfa Livestream 300x300 ad
Project

Create a livestream event during COVID Pandemic to educate alfalfa and forage growers on the latest technologies and techniques.

Description

Through Hoard’s Dairyman and as part of the marketing team we created a livestream focused on alfalfa. I worked with the client to brainstorm topics and speakers for a series of livestreams. I created digital ads to be placed through Hoard’s Dairyman media outlets. I used social media posts and the digital ads to promote the event. After the success of the 2020-2021 series of livestream events we repeated the project for 2021-2022. The client gained a reputation of “the Alfalfa Experts” and a highly qualified list of prospects was captured from the events registrations.

Challenges

Tight turnaround for the digital artwork. Adjusting keywords and social media channels to increase viewership.

Software Used

Photoshop, Illustrator, Premier Pro

Similar Posts

  • Harvest of the Month Program

    La Crosse County Health Department Project Create a graphic system for the Harvest of the Month program. Description The project included creating a monthly newsletter template for area schools, posters and product markers for area grocery stores, drawing icons for the featured fruits and vegetables, and a calendar template. Challenges Creating the templates for the…

  • Crop Seed Bags

    Alforex Seeds Project Design an alfalfa seed bag. Description I created a design that worked with the client’s other marketing materials and also contained all the information that was necessary on the bag. The bag design was applied to 10 other products for the client. I worked with the printer to size the artwork to…

  • Dealer Manuals

    Alforex Seeds, Dairyland Seed Project Create 12 versions of a Dealer/Distributor Manual for two different alfalfa brands and 3 different regions for each brand. Description Worked with marketing managers, general manager and district sales managers to create manuals for dealers and distributors yearly. The programs differed for dealers and distributors and also between brands. The…

  • Direct Mail

    D&S Seed Project Create a direct mail postcard to promote the two brands of seed the client carries. Description Highlight the two different brands of seed that the client carried using photography and design elements from the brands the company represents. I used an oversized postcard size to increase visibility, but kept printing cost to…

  • Social Media

    Alforex Seeds Project Establishing Facebook, LinkedIn, and YouTube channels for a national company. Then creating content and scheduling posts and ad on an ongoing basis. Description I worked with the Marketing Manager to research which social media channels the target market used and then created a posting schedule of that would help establish Alforex Seeds…

  • Website

    Bare Beauty Electrolysis Project Design a website to promote and educate the target audience of Bare Beauty Electrolysis. Description The client needed a website to promote her new business I worked with her to develop the website structure and discover the functionality she needed. The website also needed to be search engine optimized. I worked…