Print Ads

Burtch Seed, Pulse USA

Burtch Seed, Pulse USA print ads
Project

Print ads for industry publications.

Descriptions

I worked with Alforex Seeds dealers, Burch Seeds and Pulse USA to create ads for their business. Both of these dealers were in different states so all communication was by phone and email. Through conversations with the dealers I discovered what their goals were for the advertisement, where it was to be published and what the time lines were. 

Challenges

The challenge was finding the right photography and graphics to use in the ads. Because they were both dealers for Alforex Seeds I was able to use Alforex’s library of photography to build the ads.

Software Used

InDesign, Illustrator, Photoshop, Acrobat

Similar Posts

  • Livestream Event

    Alforex Seeds Project Create a livestream event during COVID Pandemic to educate alfalfa and forage growers on the latest technologies and techniques. Description Through Hoard’s Dairyman and as part of the marketing team we created a livestream focused on alfalfa. I worked with the client to brainstorm topics and speakers for a series of livestreams….

  • Harvest of the Month Program

    La Crosse County Health Department Project Create a graphic system for the Harvest of the Month program. Description The project included creating a monthly newsletter template for area schools, posters and product markers for area grocery stores, drawing icons for the featured fruits and vegetables, and a calendar template. Challenges Creating the templates for the…

  • Trade Show Display

    Short Lane Ag Supply Project Create a professional trade show display for indoor and outdoor shows for a regional company. Description Come up with a display for a 10’ booth that incorporates the diverse scope of the client’s services. Their services include seed sales, crop protection, fertilizer, recreational agriculture, and agricultural conservation services. The client…

  • Catalog

    Dyna-Gro Seed Project Design and layout a product catalog for a national seed company. Description Design and layout a catalog of Dyna-Gro’s seed products which included 10 product categories. Each product category had a contact person that provided the data. I worked with a marketing contact that coordinated revisions from each category contact person. A…

  • Dealer Manuals

    Alforex Seeds, Dairyland Seed Project Create 12 versions of a Dealer/Distributor Manual for two different alfalfa brands and 3 different regions for each brand. Description Worked with marketing managers, general manager and district sales managers to create manuals for dealers and distributors yearly. The programs differed for dealers and distributors and also between brands. The…

  • Video

    Alforex Seeds Project Create a story through video of why buying cheap alfalfa seed may cost more in the long run than starting with premium seed.  Description I worked with an Alforex Seed District Sales Manager to gather the video, data and write the script need to create the video. I published the video on…