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  • Harvest of the Month Program

    La Crosse County Health Department Project Create a graphic system for the Harvest of the Month program. Description The project included creating a monthly newsletter template for area schools, posters and product markers for area grocery stores, drawing icons for the featured fruits and vegetables, and a calendar template. Challenges Creating the templates for the…

  • Infographic

    Alforex Seeds Project Create an infographic to explain the process of bringing an alfalfa seed variety to market. Description I interviewed the plant breeders in the company, meet with the marketing manager and general manager of the company to establish the step by step message that the infographic needed to portray. The graphic when through…

  • Social Media

    Alforex Seeds Project Establishing Facebook, LinkedIn, and YouTube channels for a national company. Then creating content and scheduling posts and ad on an ongoing basis. Description I worked with the Marketing Manager to research which social media channels the target market used and then created a posting schedule of that would help establish Alforex Seeds…

  • Livestream Event

    Alforex Seeds Project Create a livestream event during COVID Pandemic to educate alfalfa and forage growers on the latest technologies and techniques. Description Through Hoard’s Dairyman and as part of the marketing team we created a livestream focused on alfalfa. I worked with the client to brainstorm topics and speakers for a series of livestreams….

  • Catalog

    Dyna-Gro Seed Project Design and layout a product catalog for a national seed company. Description Design and layout a catalog of Dyna-Gro’s seed products which included 10 product categories. Each product category had a contact person that provided the data. I worked with a marketing contact that coordinated revisions from each category contact person. A…

  • Dealer Manuals

    Alforex Seeds, Dairyland Seed Project Create 12 versions of a Dealer/Distributor Manual for two different alfalfa brands and 3 different regions for each brand. Description Worked with marketing managers, general manager and district sales managers to create manuals for dealers and distributors yearly. The programs differed for dealers and distributors and also between brands. The…