Dealer Manuals

Alforex Seeds, Dairyland Seed

Alforex Seeds Dealer Manuals
Project

Create 12 versions of a Dealer/Distributor Manual for two different alfalfa brands and 3 different regions for each brand.

Description

Worked with marketing managers, general manager and district sales managers to create manuals for dealers and distributors yearly. The programs differed for dealers and distributors and also between brands. The manuals covered pricing, sales programs, marketing programs, policies and procedures and forms need for the programs.

Challenges

Making sure all 12 manuals were consistent in look and content and correct. Getting all 12 manuals prepared on time and uploaded to DropBox for distribution to managers and dealers.

Software Used

InDesign, Acrobat, Illustrator, Photoshop, Word, WordPress, DropBox

Similar Posts

  • Catalog

    Dyna-Gro Seed Project Design and layout a product catalog for a national seed company. Description Design and layout a catalog of Dyna-Gro’s seed products which included 10 product categories. Each product category had a contact person that provided the data. I worked with a marketing contact that coordinated revisions from each category contact person. A…

  • Logos

    Various Clients Project Logo creation for various clients. Description I like to talk with the client to get to know their business and what they would like to convey with their logo. We also talk about any logos or styles that have caught their eye. With this information I create 2-3 concepts to present to…

  • Crop Seed Bags

    Alforex Seeds Project Design an alfalfa seed bag. Description I created a design that worked with the client’s other marketing materials and also contained all the information that was necessary on the bag. The bag design was applied to 10 other products for the client. I worked with the printer to size the artwork to…

  • Infographic

    Alforex Seeds Project Create an infographic to explain the process of bringing an alfalfa seed variety to market. Description I interviewed the plant breeders in the company, meet with the marketing manager and general manager of the company to establish the step by step message that the infographic needed to portray. The graphic when through…

  • Social Media

    Alforex Seeds Project Establishing Facebook, LinkedIn, and YouTube channels for a national company. Then creating content and scheduling posts and ad on an ongoing basis. Description I worked with the Marketing Manager to research which social media channels the target market used and then created a posting schedule of that would help establish Alforex Seeds…

  • Website

    Bare Beauty Electrolysis Project Design a website to promote and educate the target audience of Bare Beauty Electrolysis. Description The client needed a website to promote her new business I worked with her to develop the website structure and discover the functionality she needed. The website also needed to be search engine optimized. I worked…