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  • Dealer Manuals

    Alforex Seeds, Dairyland Seed Project Create 12 versions of a Dealer/Distributor Manual for two different alfalfa brands and 3 different regions for each brand. Description Worked with marketing managers, general manager and district sales managers to create manuals for dealers and distributors yearly. The programs differed for dealers and distributors and also between brands. The…

  • Trifold Brochure

    Peak Forage Solutions Project Rework two brochures into a new format to match other company brochures. Description Peak Forage had two brochures that they had been using to promote their Silo Maxx product. The brochures had become dated and were not as easy to understand as the could be. The goal was to revamp the…

  • Social Media

    Alforex Seeds Project Establishing Facebook, LinkedIn, and YouTube channels for a national company. Then creating content and scheduling posts and ad on an ongoing basis. Description I worked with the Marketing Manager to research which social media channels the target market used and then created a posting schedule of that would help establish Alforex Seeds…

  • Video

    Alforex Seeds Project Create a story through video of why buying cheap alfalfa seed may cost more in the long run than starting with premium seed.  Description I worked with an Alforex Seed District Sales Manager to gather the video, data and write the script need to create the video. I published the video on…

  • Infographic

    Alforex Seeds Project Create an infographic to explain the process of bringing an alfalfa seed variety to market. Description I interviewed the plant breeders in the company, meet with the marketing manager and general manager of the company to establish the step by step message that the infographic needed to portray. The graphic when through…