Dealer Manuals

Alforex Seeds, Dairyland Seed

Alforex Seeds Dealer Manuals
Project

Create 12 versions of a Dealer/Distributor Manual for two different alfalfa brands and 3 different regions for each brand.

Description

Worked with marketing managers, general manager and district sales managers to create manuals for dealers and distributors yearly. The programs differed for dealers and distributors and also between brands. The manuals covered pricing, sales programs, marketing programs, policies and procedures and forms need for the programs.

Challenges

Making sure all 12 manuals were consistent in look and content and correct. Getting all 12 manuals prepared on time and uploaded to DropBox for distribution to managers and dealers.

Software Used

InDesign, Acrobat, Illustrator, Photoshop, Word, WordPress, DropBox

Similar Posts

  • Logos

    Various Clients Project Logo creation for various clients. Description I like to talk with the client to get to know their business and what they would like to convey with their logo. We also talk about any logos or styles that have caught their eye. With this information I create 2-3 concepts to present to…

  • Video

    Alforex Seeds Project Create a story through video of why buying cheap alfalfa seed may cost more in the long run than starting with premium seed.  Description I worked with an Alforex Seed District Sales Manager to gather the video, data and write the script need to create the video. I published the video on…

  • Print Ads

    Burtch Seed, Pulse USA Project Print ads for industry publications. Descriptions I worked with Alforex Seeds dealers, Burch Seeds and Pulse USA to create ads for their business. Both of these dealers were in different states so all communication was by phone and email. Through conversations with the dealers I discovered what their goals were…

  • Catalog

    Dyna-Gro Seed Project Design and layout a product catalog for a national seed company. Description Design and layout a catalog of Dyna-Gro’s seed products which included 10 product categories. Each product category had a contact person that provided the data. I worked with a marketing contact that coordinated revisions from each category contact person. A…

  • Crop Seed Bags

    Alforex Seeds Project Design an alfalfa seed bag. Description I created a design that worked with the client’s other marketing materials and also contained all the information that was necessary on the bag. The bag design was applied to 10 other products for the client. I worked with the printer to size the artwork to…