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  • Direct Mail

    D&S Seed Project Create a direct mail postcard to promote the two brands of seed the client carries. Description Highlight the two different brands of seed that the client carried using photography and design elements from the brands the company represents. I used an oversized postcard size to increase visibility, but kept printing cost to…

  • Infographic

    Alforex Seeds Project Create an infographic to explain the process of bringing an alfalfa seed variety to market. Description I interviewed the plant breeders in the company, meet with the marketing manager and general manager of the company to establish the step by step message that the infographic needed to portray. The graphic when through…

  • Livestream Event

    Alforex Seeds Project Create a livestream event during COVID Pandemic to educate alfalfa and forage growers on the latest technologies and techniques. Description Through Hoard’s Dairyman and as part of the marketing team we created a livestream focused on alfalfa. I worked with the client to brainstorm topics and speakers for a series of livestreams….

  • Crop Seed Bags

    Alforex Seeds Project Design an alfalfa seed bag. Description I created a design that worked with the client’s other marketing materials and also contained all the information that was necessary on the bag. The bag design was applied to 10 other products for the client. I worked with the printer to size the artwork to…

  • Harvest of the Month Program

    La Crosse County Health Department Project Create a graphic system for the Harvest of the Month program. Description The project included creating a monthly newsletter template for area schools, posters and product markers for area grocery stores, drawing icons for the featured fruits and vegetables, and a calendar template. Challenges Creating the templates for the…

  • Catalog

    Dyna-Gro Seed Project Design and layout a product catalog for a national seed company. Description Design and layout a catalog of Dyna-Gro’s seed products which included 10 product categories. Each product category had a contact person that provided the data. I worked with a marketing contact that coordinated revisions from each category contact person. A…