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  • Harvest of the Month Program

    La Crosse County Health Department Project Create a graphic system for the Harvest of the Month program. Description The project included creating a monthly newsletter template for area schools, posters and product markers for area grocery stores, drawing icons for the featured fruits and vegetables, and a calendar template. Challenges Creating the templates for the…

  • Dealer Manuals

    Alforex Seeds, Dairyland Seed Project Create 12 versions of a Dealer/Distributor Manual for two different alfalfa brands and 3 different regions for each brand. Description Worked with marketing managers, general manager and district sales managers to create manuals for dealers and distributors yearly. The programs differed for dealers and distributors and also between brands. The…

  • Print Ads

    Burtch Seed, Pulse USA Project Print ads for industry publications. Descriptions I worked with Alforex Seeds dealers, Burch Seeds and Pulse USA to create ads for their business. Both of these dealers were in different states so all communication was by phone and email. Through conversations with the dealers I discovered what their goals were…

  • Infographic

    Alforex Seeds Project Create an infographic to explain the process of bringing an alfalfa seed variety to market. Description I interviewed the plant breeders in the company, meet with the marketing manager and general manager of the company to establish the step by step message that the infographic needed to portray. The graphic when through…

  • Crop Seed Bags

    Alforex Seeds Project Design an alfalfa seed bag. Description I created a design that worked with the client’s other marketing materials and also contained all the information that was necessary on the bag. The bag design was applied to 10 other products for the client. I worked with the printer to size the artwork to…