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  • Dealer Manuals

    Alforex Seeds, Dairyland Seed Project Create 12 versions of a Dealer/Distributor Manual for two different alfalfa brands and 3 different regions for each brand. Description Worked with marketing managers, general manager and district sales managers to create manuals for dealers and distributors yearly. The programs differed for dealers and distributors and also between brands. The…

  • Trifold Brochure

    Peak Forage Solutions Project Rework two brochures into a new format to match other company brochures. Description Peak Forage had two brochures that they had been using to promote their Silo Maxx product. The brochures had become dated and were not as easy to understand as the could be. The goal was to revamp the…

  • Infographic

    Alforex Seeds Project Create an infographic to explain the process of bringing an alfalfa seed variety to market. Description I interviewed the plant breeders in the company, meet with the marketing manager and general manager of the company to establish the step by step message that the infographic needed to portray. The graphic when through…

  • Trade Show Display

    Short Lane Ag Supply Project Create a professional trade show display for indoor and outdoor shows for a regional company. Description Come up with a display for a 10’ booth that incorporates the diverse scope of the client’s services. Their services include seed sales, crop protection, fertilizer, recreational agriculture, and agricultural conservation services. The client…

  • Crop Seed Bags

    Alforex Seeds Project Design an alfalfa seed bag. Description I created a design that worked with the client’s other marketing materials and also contained all the information that was necessary on the bag. The bag design was applied to 10 other products for the client. I worked with the printer to size the artwork to…

  • Print Ads

    Burtch Seed, Pulse USA Project Print ads for industry publications. Descriptions I worked with Alforex Seeds dealers, Burch Seeds and Pulse USA to create ads for their business. Both of these dealers were in different states so all communication was by phone and email. Through conversations with the dealers I discovered what their goals were…